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Department of Art & Design

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Visual Communication Design/Graphic Design Major

As a student in the visual communication design/graphic design program, you'll learn how to effectively communicate ideas and information through various design disciplines. You'll engage in a hands-on curriculum that covers a large spectrum of topics including design thinking, research and analysis, creative problem-solving, typography, image-making, web and print design and more.

Program strengths

  • Courses help you gain skills in visual organization principles, creative problem-solving and conceptual thinking
  • Courses help you build competencies in industry-standard software and technologies
  • With a small faculty-to-student ratio, you'll spend more time with professors to improve on skills, work on individual challenges and build your professional portfolio
  • Small classes give you a more intimate educational experience, in which you will learn to work as part of a team and collaborate with other creative professionals
  • Indianapolis location provides a growing community full of opportunities for internships and careers, as well as a large networking pool

Professional skills development

Being successful in the visual communication design and graphic design industry requires more than just being a talented artist. While you're at UIndy, the following skills and activities will be vital to your growth as a professional:

  • Learning how to properly communicate and articulate ideas
  • Conducting efficient research and analysis methods for understanding design problems
  • Studying technology for print, web and time-based media
  • Learning how to be an adaptable designer who can keep pace with new trends and changes in the design field
  • Networking with professional designers through student membership in the American Institute of Graphic Arts (AIGA) and the American Advertising Federation (AAF).

Two degree options

Bachelor of Fine Arts (BFA)

This is a professional degree that requires more advanced design classes than the pre-professional BS/BA degree. The BFA program is set up to prepare you to work as an entry-level graphic designer following graduation, or to go on to graduate school.

Bachelor of Science/Bachelor of Arts (BS or BA)

The Bachelor of Science and Bachelor of Arts in visual communication design is a pre-professional liberal arts degree that requires fewer advanced design classes, allowing more time for electives. Students who choose this option often double major.

Potential careers in visual communication design/graphic design

There are many job titles in visual communication design and graphic design, but here are just a few types of roles you could fulfill in the workplace:

  • Work as part of a design team for a large or small company
  • Design print and online media on a marketing or PR team
  • Design websites and digital ad spaces
  • Work as a strategist, developing brands and identities

Visual communication design/graphic design might be for you if:

  • You have an interest in visual arts, such as drawing, painting, printmaking, computer-aided design and photography
  • You have a creative mind
  • You are interested in a broad range of issues, since design touches on many topics and areas
  • You are interested in communication and/or business

Curriculum Guides

These curriculum guides outline the different classes you will need to take as a visual communication design/graphic design major. The general education guide provides a list of all the classes you need in order to fulfill UIndy’s general education requirements. The visual communication design/graphic design guides list the classes you'll need to take to fulfill your major’s requirements. Be sure to take a look at each guide in order to get a complete picture of what your classes will look like at UIndy.