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Department of Communication

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Public Relations Concentration

Public relations uses strategic communication to build and maintain positive relationships with all parties associated with a company or organization. At UIndy, we uphold a proud standard by training you to be a competent member of the PR industry the moment you graduate.

Program strengths

  • Classes teach you the principles, methods and analysis involved in maintaining a successful professional relationship with clients
  • Learn the trade by working with other organizations in our award-winning, full-service PR agency, Top Dog Communication
  • UIndy's close proximity to downtown Indianapolis offers many opportunities for internships and employment in a wide variety of industries
  • Professors have years of experience in the industry, giving students a practical education in the field
“Through Top Dog Communication, I received opportunities to work with amazing groups of people and developed public relations projects to benefit non-profits within the community. It was a great way to develop relationships with local professionals and put classroom skills and knowledge to use.”
Alicia Tuszynski
Project Manager, Vision 3

Applied learning with Top Dog Communication

As a PR student, you'll have many opportunities to get involved with Top Dog Communication. Nationwide, more than 100 student-run PR firms are operated by the Public Relations Student Society of America (PRSSA), but Top Dog Communication is one of only 34 firms to receive national affiliation. PRSSA also named Top Dog Communication the most “Outstanding Firm” in the nation in 2011 and 2013 (the rules don't allow consecutive wins). Additionally, PR students have won multiple awards at the state level, including Hoosier PRSA "Best of Show" and "Pinnacle" awards.

Learn more about Top Dog Communication and see past work ►

PR skills

Each semester, local nonprofit companies apply to work with Top Dog Communication, and students are assigned to work on semester-long public relations projects. Your work with local and national clients will give you experience in the many aspects of PR, including:

  • Event planning and promotion
  • Implementing and evaluating PR campaigns
  • Writing press releases, pitch letters, and other print materials
  • Graphic design work
  • Building professional relationships

Our clients

Our agency has helped more than 60 clients. Here are just a few that Top Dog Communication has worked with in recent years:

  • Girl Scouts of Central Indiana
  • International Association of Business Communicators
  • 100 Black Men of Indianapolis
  • Volunteers of America–Indiana Chapter
  • Indiana Association of Home and Hospice Care

Leadership opportunities

Want to add some additional weight to your resume while earning a stipend for your work? Top Dog Communication has several management positions available to our top students.

“I served as an account manager and senior account manager for Top Dog Communication. This was hands-down the best experience I could have had while in college. Learning how to interact with clients, manage a team of people and create a strategic communication plan with successful deliverables set me apart from other potential applicants upon graduation. Top Dog gave me a portfolio of proven work and a significant boost in starting my career.”
Michelle Wells
Raybourn Group International

Public relations might be for you if:

  • You like to write
  • You enjoy communicating with people through various methods
  • You are interested in working with the media
  • You like to be in the middle of the action (as in planning events and developing promotional strategies)
  • You want to dabble in all sorts of communication tools, from print to web to audio & video production
  • You love the challenge of multitasking to stay busy
  • You also have in interests in other relatable areas, such as communication, marketing, advertising, psychology, graphic design or sociology

Curriculum Guides

These curriculum guides outline the classes you'll need to take as a communication major with a concentration in public relations. The general education curriculum guide lists your class options and requirements to fulfill UIndy's general education requirements, while the communication curriculum guide lists the classes needed for the communication core and your concentration area. You'll need to look at both guides to get a complete picture of what classes you'll take at UIndy.

University of Indianapolis General Education curriculum guide
Communication curriculum guide