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Experience Design

Browse Department

Only program of its kind in the Midwest

The experience design (EXD) program focuses on perceptual, spatial and environmental creativity, while drawing upon concepts from other disciplines like psychology, brand strategy and communication. You can also specialize in a major skill area in the field by choosing one of three tracks: design, research and development, or management. UIndy offers one of the only undergraduate experience design programs in the Midwest, and we challenge you to find another program quite like this one.

Wondering what you can do with an undergraduate degree in experience design? Learn more ►

Community outreach


We maintain a full-service, student-run experience design agency—The Imagination Emporium–through which you'll work with real clients to design interactive experiences. By working with clients, you learn how to work in real-world scenarios while serving the community.

Learn more about The Imagination Emporium ►

Team collaboration


Professionals in experience design rarely work alone, so we foster a spirit of collaboration in our classrooms. Designing interactive, multisensory experiences is a team effort, and our hands-on courses rely heavily on exchanging new ideas and building on one another’s work. You'll participate in interactive projects that prepare you to work and think critically.