Brand Standards & Guidelines

A brand is the perception and emotional connection with a company or organization, or in the University's case, our programs and services. It is more than just a name, a logo or a tagline. Simply put, it is how we tell our story. The University's brand has a direct impact on our reputation, and it must be consistent and constant to be effective. A strong brand not only creates awareness of our institution but also drives enrollment, donor giving, and student and alumni engagement.

Our department is responsible for upholding the image of the university, therefore all projects with the name or logo must go through brand review process.

• Brand Guidelines
• Logo and Licensing
• Style Guide for Publications

University Brand Review Process

The University's brand review process of materials helps to guide the institution, your team or department to best align your marketing and communications efforts with the University of Indianapolis brand. Consistent use of the University of Indianapolis images and messages will help to strengthen our institutional brand message and enhance awareness and appreciation across audiences to help reach your goals.

Any communication to an external audience that includes the University’s name and/or logo must receive approval from University Communications & Marketing team prior to printing and distribution. We will review each piece using the brand review process.

Have you created and item with the trademarked University logos? Send us a message at brand@uindy.edu and we'll review it.

More information

Have questions about the brand development process? Please contact Communications & Marketing at brand@uindy.edu.