School of Business Latest News
THE CONNECTING EXPERTISE IN ACTION AWARD
The Connecting Expertise with Action Award recognizes a faculty member or team of faculty members who has successfully pursued work across disciplinary lines in the areas of scholarship, program development, curricula, service, or coursework.
Carissa Newton
Assistant Professor of Practice in Marketing
Director of the Stephen F. Fry Scholars Program
Director of the UINDY Innovation Studio
School of Business
Carissa Newton exemplifies what it means to connect expertise with action. With over 25 years of industry experience, Newton is able to intentionally blend practice and pedagogy to create high-impact learning opportunities for students. Her work is grounded in applied learning, informed by the latest marketing technologies, and deeply connected to community and campus partnerships. Every course she leads includes hands-on projects, real clients, and industry-standard platforms like HubSpot, Meta, and Salesforce. She has authored and revised ten undergraduate and graduate marketing courses, aligning each with certifications and experiential assessments that prepare students for the workforce.
In addition to her classroom instruction, Newton is the founding director of the Stephen F. Fry Scholars Program, a leadership and service-based initiative that supports high-performing students in developing as professionals and community members. Her expertise is also shaping the development of the UIndy Innovation Studio, a student-run business services agency focused on marketing and analytics.
In the words of her nominator, “Carissa Newton models how faculty expertise can become a catalyst for action. She connects what students learn to how they lead—and she does so with clarity, purpose, and an unwavering commitment to relevance and impact.”
FALL ALUMNI RECEPTION & TOUR OF NEW DATA ANALYTICS LAB
The UIndy School of Business hosted an "Alumni Social Hour" on August 18, 2025, from 5-7 p.m. at Esch Hall, allowing alumni to network and see the new Data Analytics Lab.
THE SCHOOL OF BUSINESS INTRODUCES STUDENT-LED BUSINESS SERVICE FIRM
The University of Indianapolis (UIndy) School of Business Innovation Studio is a real-world, student-driven service firm that provides faculty-led assistance to small to mid-sized businesses and organizations with projects. It offers applied learning experiences for UIndy students, allowing them to gain practical skills and apply their knowledge to actual business challenges under faculty guidance.
Interested in getting project completed? Contact us at innovationstudio@uindy.edu.
STUDENTS COMPETED IN THE 2025 CASE COMPETITION HOSTED BY THE SCHOOL OF BUSINESS
The UIndy School of Business High School Case Competition, which offers admitted seniors a chance to compete for a scholarship; and other initiatives like a freshman case competition for current students to build skills in data analytics and teamwork.
Pictured: Davis Arthur, Carson Bowling, Director-Carissa Newton, Samantha Webb, and Nevan Tutterow